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Sarah Holcombe

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Maybe you know, maybe you don’t. But… it’s really fucking hard to find a tampon when you need one.

In fact, at SXSW, one of the most groundbreaking tech conferences in the country, my coworker was unable to locate a single working tampon dispenser. It was bullshit — and it was exactly the creative fuel we needed. Together, we decided to solve a problem that has been overlooked for decades: outdated, unhygienic, unreliable tampon machines.

The result is Hooha: a smart tampon dispenser.

It doesn’t jam and it definitely doesn’t need your quarter. Instead, it operates via text and is 100% GDPR-compliant.

We built Hooha from the ground up, creating everything from the name and logo to the brand identity to the box itself.

What began as a passion project simply to see if we could is now a fully functioning smart tampon dispenser that’s generating buzz and breaking down period stigma as it grows.


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Featured in

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Honorable Mention in Fast Company’s World-Changing Idea Awards.

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Founder/Fearless leader: Steph Loffredo

Creative technologist: Zach Saale

ACD/Copy: Gari Cruz | Sr. Copywriter: Scott Muska

Art direction + logo design: Kristen Guiliano | Designers: Richee Chang, Stephanie Hatchett