Pads and tampons are a basic human need — just like toilet paper — and yet, in most restrooms they aren’t provided and if they are, they definitely aren’t free.
We want to change that.
To raise awareness for our fight to #FreeThePeriod, we knew we had to get everyone to understand what it feels like to be shit out of luck — with no access to the hygienic item(s) you need.
So, we built a coin-operated toilet paper dispenser and installed it in men’s restrooms — making our issue a pain in their ass.
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Founder/Fearless leader: Steph Loffredo
Creative technologist: Zach Saale
ACD/Copy: Gari Cruz | Sr. Copywriter: Scott Muska
ACD/Art: Chelsea Anderson | Designers: Richee Chang, Hannah Shams