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https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1573836314272-FOB6GQ9NI9Q46JEU9O2C/Hooha_split_blue.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1573836841006-QF7JBKAM7Y5DQJGW1EO1/Screen+Shot+2019-11-15+at+8.52.57+AM.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1610044393812-DC4FW0SLLWXSUQP46AN7/Screen+Shot+2021-01-07+at+10.28.54+AM.png Work - Honorable Mention in Fast Company’s World-Changing Idea Awards. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1573836379711-P06380JAC9OXCG86PN1T/Hooha_thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1573836642681-ALRWRGWRO9UZ5ND0WN1C/Image+from+iOS+%281%29+copy.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1573836642683-HD2JN1O6O0468RT0T1BF/Image+from+iOS+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1573836643514-CTRZEFWZG745MY6AT4TG/Image+from+iOS+%282%29.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596832918857-SEXYF2WM1QZC56R2SFKL/Screen+Shot+2020-08-07+at+12.25.59+PM.png Work - By putting a niche issue in a wrapper everyone can understand, we got men AND women to demand that pads and tampons should be free and available in public restrooms. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596833289312-L5JJCU1EJRGIFS3Z0F76/Screen+Shot+2020-08-07+at+1.47.25+PM.png Work - Results With zero media spend behind it, the video sparked an international conversation that earned global coverage. Total Impressions: 81.2M Media Impressions: 10.3M WINNER: Communication Arts 2020 Digital Advertising — Gold WINNER: The Shorty Awards — Best in Gender Equality WINNER: The Shorty Awards — Best Pro Bono Campaign https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596833487530-EDXXJ3XK8V42RWI46ONS/period.org.press.jpeg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596831711985-3C6TXCW0MWNS2M1OWETJ/Screen+Shot+2020-08-07+at+1.13.33+PM.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596834567563-P0STNTROMLT7DCBU13L6/15-goodone.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596831783271-D59F297F8BUCKGZ3SOVL/Screen+Shot+2020-08-07+at+1.16.53+PM.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596831732260-C8F8L2HHXFY5QQ0GRUBB/Screen+Shot+2020-08-07+at+1.15.18+PM.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596831744387-RQ96QMZTBF1FYSEEG7C3/Screen+Shot+2020-08-07+at+1.16.07+PM.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596831754414-QIQ4Y82VQHZ52TIWLRIT/Screen+Shot+2020-08-07+at+1.10.25+PM.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1596831768642-R2C4V0U65ZRCN1RWVIQL/Screen+Shot+2020-08-07+at+1.16.23+PM.png Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1610054390968-GLA9YM20PZ8DSOY5L2QE/Screen+Shot+2021-01-04+at+11.38.20+AM.png Work - Roses are red. Violets are blue. Don’t nobody want those tired-old V-Day gifts from you. We enlisted Latrice Royale as our spokesperson. A perfect match for our brand: she’s fresh, original, and dripping with flavor. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1611183892000-OZ16PPOIXUN2UB2QE872/Image+from+iOS.png Work - It worked. A little too well… Ruby Royale became Amazon’s #1 new release in the nut & snack category and sold out in its first two weeks. Watch the campaign videos below. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1710173580438-W644DV8GGEOD5012XRTS/EtESSmJXAAAkis5.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1710173580405-38X5IGGIOS1KAG3VXG7T/EtFZV6dUUAAMXGD.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1626824992149-KCW8OGGWNYIQRB7NL1KE/Screen+Shot+2021-07-20+at+4.43.25+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1626824463862-DZOD71NORWFL8YLZ4VB3/Runfulness+Ad.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1626825057900-R4XIYZGSRJVB62C3V8S0/Screen+Shot+2021-07-20+at+4.44.12+PM.png Work - Runfulness achieved ✨ We got hundreds of thoughtful applications and in the end, awarded a grand prize of $100,000 to fund “Earth Runs,” a eco-focused company that makes biodegradable race medals and plants trees for each race you run. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/b12eaa1b-8f74-49fb-9b65-b8c36f5ef438/S21_Levitate5_XL_Secondary-media-asset_V2.gif Work - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/7cef27bd-0100-4f14-bd68-ed16d680a1ad/Tyler+Cameron++Press.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/8f72654a-2838-4c50-b217-38180dfb11da/Beige+Reminder+Notification+Tweet+Instagram+Post.png Work - We built a brand people love. The key to our success was that we understood what made Drizly special and even as we grew and changed, we fought to keep those central tenets alive — offbeat, clever, casual — we made sure our marketing always had heart (and sure, the occasional Zoolander joke too). https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/bf0d1c09-14c3-44bf-a4f7-5e3c29187466/1705417042153.jpg Work - And then, we shut it down. Drizly closed its digital doors in April 2024 and I was honored to write the announcement in a way that felt like us. Or, you know, us after the lawyers had their way with things. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1704984616024-UNIL5N4D2QCQONYXC04B/x_PR_WIGBLaunch_Image04_NJ_R3.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/1704984620785-7JI9I15Y60H9UZESRJ14/PR_WIGBLaunch_Image02_NJ_FINAL.jpg Work https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/9fc4373d-037c-420f-8bfd-a1e214b6d868/ACQ_WIGB_PaidDisplay_MA_1280x720_Header_V1_FINAL.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/4ee131c5-c3c2-44d2-b989-bd1c8c689c22/Black+and+Beige+Simple+Tablet+UI+Design+Mockup+Instagram+Post.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57770660d2b857e1faac4fd3/7587d20f-229d-470c-ab91-63de2cb4efe5/Brand_WIBG_HPBanner_11.12_MA_Desktop_FINAL.gif Work - 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