We talked to thousands of Americans about their insurance and in the end they all told us the same thing: it's confusing and frustrating and they'd rather not think about it.
In fact, we found most people go through life "knocking on wood" in hopes that they'll have the coverage they need in the event of an accident. But they don't know what they're covered for, for sure.
The "Slow Knock" was our answer to that. A one-part humorous, two-part epic take on the idea of the “slow clap.”
The following spots open on the "oh shit" moment that takes place immediately after an accident. The one where the guilty party realizes they don't know if they're covered for what just went down. So they––yup—knock on wood.
Pool :30
Birthday :30
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Art direction: Brian Thibodeau